MAKEOVER FOR MORE PLEASURE

Since the 2007 vintage, J.M. Aujoux Wines want to offer, through them Moment de Plaisir range, an indisputable quality, a clear color and a touch of innovation on labels, while remaining accessible. These values permited to this range to become one of the best-seller on the traditional French and international circuit, with almost 800,000 bottles selling. Discover a label in tune with the times, innovative, elegant and fun. In order to appreciate this beautiful rosé in the best conditions, Moment de Plaisir team develops a label, both playful, impactful and creating an exchange with the final consumer. Besides the back-up of the label that surprises the consumer with an exclusive «frosted» paper, this label provides information on the service temperature. This means that when the rosé reaches a temperature around 9°C, a blue wave appears with the words “Ready to drink”. Freshness and pleasure guaranteed!